Brands Can Now Promote Your Pinterest Pins Without a Deal: What You Control, and How to Opt Out

Until this month, a brand that wanted to run a creator's Pin as an ad needed an arrangement first: a paid partnership, agreed and labelled. On 7 October 2026 Pinterest widened that. Brands can now find creator content related to their products and promote it, even if no sponsorship was arranged in advance.

In Pinterest's words: "Brands can promote eligible Pins that you create on Pinterest."

How it works

• A brand finds one of your Pins that features or relates to its product and chooses to promote it.
• You get an email when a brand decides to promote your Pin.
• According to the reporting on the launch, you can approve or decline individual promotions, or opt out entirely at the account level.
• Opting out does not affect campaigns already running.

What Pinterest has not said

Several things a creator would want to know before deciding are not covered by the announcement or the help page:

• Whether you are paid. Neither Pinterest's help page nor the launch coverage says that creators receive money when a brand promotes their Pin without a sponsorship deal. Assume reach, not revenue, until Pinterest says otherwise.
• Which Pins are eligible. The help page says "eligible Pins" without defining them.
• How the promoted Pin is labelled to the people who see it.
• Which countries the feature covers.

What existing rules do say is that brands cannot promote Pins that include music unless they have received permission, and that a Pin carrying a paid-partnership label can only be promoted by the brand partner, as an Idea ad.

How to opt out

The setting is called Let advertisers promote your content.

On the web:

1. Click the cog icon at the bottom left (on a business account, the down-arrow at the top right).
2. Select Settings, then Content permissions.
3. Turn off Let advertisers promote your content. It saves automatically.

In the app:

1. Tap your profile photo at the bottom right, then the cog at the top right (on a business account, the ellipsis, then Settings).
2. Tap Content permissions.
3. Turn off Let advertisers promote your content and confirm with Turn off.

Should you leave it on?

It depends on what your Pins are for.

A promotion you did not negotiate can still be useful: a brand that pays to show your Pin has told you it values your content. That is a reasonable opening for a paid partnership conversation. It is not a partnership in itself.

Making Pins a brand would want to promote — honestly

Pinterest's own advice is to mention brands in Pin titles and descriptions, create purchasable content, and keep content brand-safe. All three are fine, with one condition: mention a brand only when it is genuinely in the Pin. Naming brands you did not use, to attract promotion, misleads the people who save your Pins, and it is the kind of keyword stuffing that hurts a Pin's quality on its own.

The fundamentals of a good Pin have not changed: a clear vertical image, a title that says what the Pin is, a description written for a person, and a destination that delivers what the Pin promised. Our Pinterest SEO guide covers those, and the Pinterest automation tool drafts titles and descriptions you can review before anything is published.

The honest read

This gives brands a new way to put money behind content that already works, and gives creators a signal about which of their Pins brands value. It does not, on anything Pinterest has said so far, put money in the creator's pocket. Decide on that basis, and check the setting today rather than finding out from an email.

Sources

• Brands promoting your Pins / Creator commerce hub — Pinterest Help, including the opt-out steps
• Pinterest expands creator content promotions — Social Media Today, 7 October 2026
• Paid partnerships for creators — Pinterest Help
• Pin types ineligible for ads — Pinterest Help