💚 Engagement Health Score

How to use this tool

1. 1

   Enter your numbers

   Add your reach and interaction figures for a post or channel.

2. 2

   See your engagement rate

   Get your rate and how it compares to typical ranges.

3. 3

   Diagnose the gap

   Identify whether comments, shares or saves are lagging.

4. 4

   Prompt interaction

   Add clear calls to action that ask for the specific engagement you want.

How the result is calculated

Engagement rate here is computed per video and then averaged, not taken from a single total. For each video: like rate = likes ÷ views × 100, and comment rate = comments ÷ views × 100.

Each rate is then scored against a benchmark for your category — score = (your rate ÷ benchmark rate) × 100, capped at 100. Hitting the benchmark scores 100; there is no extra credit above it, which stops one viral video from carrying the channel average.

Views are the denominator rather than subscribers. Subscriber-based engagement rates flatter channels with a large inactive subscriber base and punish channels that reach mostly non-subscribers, which is most channels now.

How to read the result

A comment rate is normally an order of magnitude below a like rate. Compare each against its own benchmark rather than against each other.

Low engagement with high views usually means the content is being served to a broad, weakly-matched audience — that is a targeting signal, not necessarily a quality problem.

High engagement with low views is the more encouraging shape: the people who arrive respond, and the constraint is distribution.

What this tool cannot tell you

• —It cannot see private engagement — shares to messaging apps, saves, or watch time — which for many channels matters more than likes.
• —Benchmarks are category-level, so a niche inside a category can sit legitimately above or below them.
• —Videos with very few views produce unstable rates. A video with 40 views and 4 likes reads as 10%, which is not a meaningful figure.

Tips & best practices

• ✓Ask for one specific action per post — "save this" or "comment your niche" beats a vague prompt.
• ✓Saves and shares often signal value more strongly than likes; design content worth keeping.
• ✓Reply to early comments to spark the conversation and lift engagement further.
• ✓Engagement rate matters more than raw follower count to both algorithms and sponsors.
• ✓Content that sparks opinion or emotion reliably out-engages neutral content.

Frequently asked questions

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