RPM by Country Map
See how much YouTube pays per 1,000 views in different countries
$3.50 - $5.50
14 countries (US, UK, AU, etc.)
$0.90 - $3.00
16 countries (FR, JP, ES, etc.)
$0.12 - $0.80
21 countries (IN, BR, ID, etc.)
| Country | RPM | CPM | Tier | Est. per 100K Views |
|---|---|---|---|---|
🇨🇠Switzerland CH | $5.50 | $9.00 | High | $550 |
🇳🇴 Norway NO | $5.00 | $8.50 | High | $500 |
🇦🇺 Australia AU | $4.80 | $8.00 | High | $480 |
🇺🇸 United States US | $4.50 | $7.50 | High | $450 |
🇬🇧 United Kingdom GB | $4.20 | $7.00 | High | $420 |
🇩🇰 Denmark DK | $4.20 | $7.00 | High | $420 |
🇨🇦 Canada CA | $4.00 | $6.80 | High | $400 |
🇩🇪 Germany DE | $4.00 | $6.50 | High | $400 |
🇸🇪 Sweden SE | $4.00 | $6.50 | High | $400 |
🇳🇱 Netherlands NL | $3.80 | $6.20 | High | $380 |
🇳🇿 New Zealand NZ | $3.80 | $6.20 | High | $380 |
🇦🇹 Austria AT | $3.50 | $5.80 | High | $350 |
🇮🇪 Ireland IE | $3.50 | $5.80 | High | $350 |
🇧🇪 Belgium BE | $3.20 | $5.50 | High | $320 |
🇦🇪 UAE AE | $3.00 | $5.00 | Medium | $300 |
🇸🇬 Singapore SG | $2.80 | $4.80 | Medium | $280 |
🇫🇷 France FR | $2.50 | $4.50 | Medium | $250 |
🇯🇵 Japan JP | $2.50 | $4.20 | Medium | $250 |
ðŸ‡ðŸ‡° Hong Kong HK | $2.50 | $4.20 | Medium | $250 |
🇸🇦 Saudi Arabia SA | $2.20 | $3.80 | Medium | $220 |
🇰🇷 South Korea KR | $2.00 | $3.50 | Medium | $200 |
🇪🇸 Spain ES | $1.80 | $3.20 | Medium | $180 |
🇮🇹 Italy IT | $1.80 | $3.00 | Medium | $180 |
🇹🇼 Taiwan TW | $1.50 | $2.80 | Medium | $150 |
🇵🇹 Portugal PT | $1.50 | $2.80 | Medium | $150 |
🇨🇿 Czech Republic CZ | $1.30 | $2.40 | Medium | $130 |
🇵🇱 Poland PL | $1.20 | $2.20 | Medium | $120 |
🇬🇷 Greece GR | $1.20 | $2.20 | Medium | $120 |
ðŸ‡ðŸ‡º Hungary HU | $1.00 | $1.90 | Medium | $100 |
🇷🇴 Romania RO | $0.90 | $1.80 | Medium | $90 |
🇲🇽 Mexico MX | $0.80 | $1.50 | Low | $80 |
🇨🇱 Chile CL | $0.70 | $1.40 | Low | $70 |
🇧🇷 Brazil BR | $0.60 | $1.20 | Low | $60 |
🇿🇦 South Africa ZA | $0.60 | $1.20 | Low | $60 |
🇨🇴 Colombia CO | $0.50 | $1.00 | Low | $50 |
🇲🇾 Malaysia MY | $0.50 | $1.00 | Low | $50 |
🇷🇺 Russia RU | $0.50 | $1.00 | Low | $50 |
🇦🇷 Argentina AR | $0.40 | $0.80 | Low | $40 |
🇵🇪 Peru PE | $0.40 | $0.80 | Low | $40 |
🇹🇠Thailand TH | $0.40 | $0.80 | Low | $40 |
🇹🇷 Turkey TR | $0.35 | $0.70 | Low | $35 |
🇮🇩 Indonesia ID | $0.30 | $0.60 | Low | $30 |
🇺🇦 Ukraine UA | $0.30 | $0.60 | Low | $30 |
🇮🇳 India IN | $0.25 | $0.50 | Low | $25 |
🇻🇳 Vietnam VN | $0.25 | $0.50 | Low | $25 |
🇪🇬 Egypt EG | $0.25 | $0.50 | Low | $25 |
🇰🇪 Kenya KE | $0.25 | $0.50 | Low | $25 |
🇵🇠Philippines PH | $0.20 | $0.40 | Low | $20 |
🇳🇬 Nigeria NG | $0.20 | $0.40 | Low | $20 |
🇵🇰 Pakistan PK | $0.15 | $0.30 | Low | $15 |
🇧🇩 Bangladesh BD | $0.12 | $0.25 | Low | $12 |
Understanding RPM vs CPM
RPM (Revenue Per Mille)
What YOU earn per 1,000 views after YouTube's 45% cut. This is your actual revenue.
CPM (Cost Per Mille)
What advertisers pay per 1,000 ad impressions. YouTube keeps 45% of this.
💡 How to Maximize Your RPM
- • Target high-RPM countries - Create content in English to reach US/UK/AU audiences
- • Choose high-CPM niches - Finance, business, tech pay more than entertainment
- • Enable all ad formats - Mid-roll ads significantly boost earnings on 8+ min videos
- • Post when high-RPM countries are awake - Check your Analytics → Geography
- • Quality over quantity - Higher retention = more ads watched = higher RPM
- • Avoid copyright claims - They can reduce or eliminate ad revenue
See where your revenue per view is highest
Not all views are worth the same. RPM — how much you earn per 1,000 views — swings dramatically by audience country and niche, because advertisers pay very different rates to reach different markets. Understanding your RPM map helps you make smarter decisions about content, targeting and monetisation.
This tool visualises how RPM varies across regions and topics, so you can see which audiences and subjects actually drive your revenue and lean into the content that pays.
How to use this tool
- 1
Enter your niche
Tell the tool your content area and audience mix.
- 2
View the RPM map
See how revenue per view differs by region and topic.
- 3
Spot high-value segments
Identify the audiences and subjects that monetise best.
- 4
Adjust your strategy
Weight your content and targeting toward higher-RPM opportunities.
Tips & best practices
- ✓Audience country is one of the biggest RPM drivers — high-CPM markets pay far more per view.
- ✓Niche matters as much as geography; finance and B2B topics command premium ad rates.
- ✓Do not abandon lower-RPM audiences — reach still fuels growth and other income streams.
- ✓Seasonality shifts RPM; expect stronger rates in Q4 and softer ones in Q1.
- ✓Use RPM insight to prioritise, not to chase money at the expense of your core audience.
Frequently asked questions
What is RPM?+
Revenue per mille — how much you earn per 1,000 views after the platform's cut. It reflects ad demand for your audience and niche, and varies widely between regions and topics.
Why does my RPM change so much?+
Mainly because of audience geography and niche. Views from high-CPM countries and premium topics like finance earn far more than views from lower-CPM regions or entertainment niches. Season also plays a role.
Should I only make high-RPM content?+
Not exclusively. Higher-RPM topics boost ad revenue, but reach and audience loyalty fuel sponsorships and products too. Use RPM to inform strategy, not to abandon your core audience.
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