YouTube RPM by Niche
Average revenue per 1,000 views across 16 content categories, from $3 to $25 on a US audience. Each page shows estimated earnings at three view counts, a Shorts comparison and how six markets differ.
| Niche | RPM range | Average | At 100k views |
|---|---|---|---|
| Finance & Business | $12–$45 | $25 | $2,500 |
| Tech & Reviews | $8–$30 | $15 | $1,500 |
| Automotive | $6–$25 | $12 | $1,200 |
| Education | $5–$20 | $10 | $1,000 |
| Fitness & Health | $5–$22 | $10 | $1,000 |
| Travel | $4–$20 | $9 | $900 |
| Beauty & Skincare | $4–$18 | $8 | $800 |
| DIY & Crafts | $4–$16 | $8 | $800 |
| Lifestyle | $3–$15 | $7 | $700 |
| Food & Cooking | $3–$14 | $6 | $600 |
| News & Politics | $3–$12 | $6 | $600 |
| Sports | $3–$14 | $6 | $600 |
| Gaming | $2–$12 | $5 | $500 |
| Pets & Animals | $2–$12 | $5 | $500 |
| Entertainment | $2–$10 | $4 | $400 |
| Music | $1–$8 | $3 | $300 |
How the range is distributed
$3
Lowest average (Music)
$7.5
Median across 16 niches
$25
Highest average (Finance & Business)
The gap between the top and bottom category is 8.3x. That ratio, rather than any single rate, is the number worth carrying away: the same view count can be worth 8.3 times more or less purely because of what the video is about. The median sits at $7.5, which means half the categories tracked here fall below it — the distribution is weighted toward the lower end, and the few high-rate categories pull the average up rather than being typical.
Methodology and limitations
These are reference ranges, not measurements of your channel. Every figure on this page and its children is computed by the same function the interactive earnings calculator uses, applied to a table of 16 niche rates and 44 country multipliers. The United States is the 1.0 baseline; other markets scale down from it.
- !All figures are RPM — revenue reaching you after YouTube's 45% share — not CPM.
- !Rates move seasonally and year to year. The table is a static reference, not a live feed, so treat it as a planning band that shifts with the advertising market.
- !Category is assigned per video, not per channel. A channel covering several topics monetizes at a blend of rates that no single row here captures.
- !Ad revenue is only one income stream. Sponsorships, memberships, affiliates and products are outside this model entirely and often exceed it.
- !Your own figure in YouTube Studio is authoritative. Where it disagrees with this table, Studio is right.
Estimate your own channel
These are reference figures. Enter your real views, niche and audience country for an estimate that fits your channel.
YouTube money calculatorFrequently asked questions
What is a good YouTube RPM?+
It depends almost entirely on niche and audience country. Across the 16 niches in this dataset the average RPM runs from $3 to $25 per 1,000 views on a US audience, so "good" for one category would be exceptional for another.
What is the difference between RPM and CPM?+
CPM is what an advertiser pays per thousand impressions. RPM is what reaches you per thousand views after YouTube takes its 45% share and after views that showed no ad at all. Every figure on these pages is RPM, so it represents take-home ad revenue.
Which YouTube niche pays the most?+
In this dataset Finance & Business has the highest average RPM at $25 per 1,000 views, with a range of $12–$45. Music is the lowest at $3 ($1–$8).
Do Shorts use the same RPM?+
No. Shorts are modelled at 0.05× the long-form RPM for the same niche, because Shorts revenue is shared from a pool rather than paid per video. Each niche page shows both side by side.
Where do these numbers come from?+
They are a reference table of typical RPM ranges by niche and a set of 44 country multipliers, used by both these pages and the interactive earnings calculator. They are planning ranges, not a payout guarantee — your own figure in YouTube Studio is authoritative.