Tech & Reviews YouTube RPM: $8–$30 per 1,000 views
Average RPM for tech & reviews channels is $15 per 1,000 views on a US audience. Below are estimated earnings at three view counts, a Shorts comparison and how six markets differ — all computed with the same engine as the earnings calculator.
The RPM range, and what it means
$8
Low month
$15
Average
$30
Strong month
Tech & Reviews is 2nd of 16 by average RPM, just under Finance & Business at $25 and above Automotive at $12. The range runs $8 to $30, a 3.8x gap between a weak advertising month and a strong one. At the average RPM, reaching $1,000 a month from ads alone takes roughly 66,667 monthly long-form views from a US audience. Even in the weakest market shown, India 🇮🇳, the effective RPM holds at $2.25 per thousand views. RPM is revenue per thousand views after YouTube's 45% share — not CPM, which is what advertisers pay before the split. The min and max are not error bars: they are the realistic spread between a weak advertising month such as January and a strong one such as November.
Estimated earnings for tech & reviews channels
Long-form video, US audience. Calculated with the same function the YouTube money calculator uses.
| Monthly views | Low | Average | High |
|---|---|---|---|
| 10,000 | $80 | $150 | $300 |
| 100,000 | $800 | $1,500 | $3,000 |
| 1,000,000 | $8,000 | $15,000 | $30,000 |
Shorts versus long-form
Shorts are modelled at 0.05× the long-form RPM, because Shorts revenue is paid from a shared pool after music licensing rather than from ads attached to your individual video. For tech & reviews that produces a large gap:
| Views | Long-form | Shorts |
|---|---|---|
| 10,000 | $150 | $8 |
| 100,000 | $1,500 | $75 |
| 1,000,000 | $15,000 | $750 |
How audience country changes the figure
The United States is the 1.0 baseline; every other market applies a multiplier against it. Same niche, same 100,000 long-form views, different audience:
| Country | Multiplier | Effective RPM | At 100k views |
|---|---|---|---|
| United States 🇺🇸 | 1× | $15 | $1,500 |
| United Kingdom 🇬🇧 | 0.85× | $12.75 | $1,275 |
| Canada 🇨🇦 | 0.8× | $12 | $1,200 |
| Australia 🇦🇺 | 0.75× | $11.25 | $1,125 |
| Germany 🇩🇪 | 0.7× | $10.5 | $1,050 |
| India 🇮🇳 | 0.15× | $2.25 | $225 |
Six markets shown from a dataset of 44. Use the calculator for any other country.
Where the Shorts penalty costs the most
Tech sits second in this table at $15 average, and that position makes the long-form versus Shorts decision unusually expensive. Because the Shorts multiplier is applied to the long-form rate, a high base rate means a large absolute loss when the same content is published short. A million tech views as long-form is modelled around $15,000; the same million as Shorts is around $750.
The $14,250 difference is not a percentage argument — it is the same gap that separates a full-time income from a side project. In a low-rate category the equivalent decision costs far less in dollars, which is why format strategy matters more here than in most of the table.
The $8 floor is also notable for being higher than the ceiling of six categories in this dataset. A weak month in tech still out-earns a strong month in music, entertainment, gaming or pets. For a creator weighing categories, the floor is often the more informative number than the average.
Long-form and Shorts at the same view counts
100,000 views
About $1,500 as long-form against roughly $75 as Shorts. At this scale the choice determines whether the month covers equipment costs.
500,000 views
About $7,500 against roughly $375. The gap here exceeds the total monthly ad revenue most channels ever reach.
1,000,000 views
About $15,000 against roughly $750. The same audience, the same effort, twenty times the difference in ad revenue.
What the tech figure does not account for
- !Affiliate income is usually the larger half of a tech channel's revenue and does not appear in any RPM figure. A review video can earn several times its ad revenue through product links.
- !Content mix moves the rate. A tech channel covering personal finance software is partly monetizing at finance rates; one covering gaming hardware is partly at gaming rates.
- !Video length interacts with the rate. Longer reviews carry more ad breaks, so two tech videos with identical view counts can differ substantially in actual revenue.
- !A high RPM does not mean high total income at low volume. Twenty thousand monthly views at $15 is still only about $300.
Run your own numbers
Enter your actual monthly views and audience country to get an estimate for your channel instead of these reference examples.
Open the YouTube money calculatorFrequently asked questions
What is the average YouTube RPM for tech & reviews channels?+
In this dataset Tech & Reviews carries an average RPM of $15 per 1,000 views, within a range of $8 to $30. Those figures assume a US audience and long-form video; other countries scale the number down by a fixed multiplier.
How much do tech & reviews channels earn per 100,000 views?+
At the average RPM and a US audience, 100,000 long-form views works out to roughly $1,500, with a realistic spread of $800 to $3,000 depending on the advertising season and how many ads run.
Do Shorts pay the same in this niche?+
No. Shorts are modelled at 0.05x the long-form RPM because Shorts revenue comes from a shared pool rather than ads on your individual video. The same 100,000 views earns about $75 as Shorts versus $1,500 as long-form.
Where does tech & reviews rank against other niches?+
It ranks 2 of 16 by average RPM in this dataset — 5x the lowest-paying niche in the table, and 1.7x below the highest. Its closest comparisons are Finance & Business at $25, Automotive at $12, Music at $3.
How many views does a tech & reviews channel need for $1,000 a month?+
At the $15 average RPM and a US audience, roughly 66,667 monthly long-form views. On a weak month at $8 that rises to about 125,000, and on a strong month at $30 it falls to about 33,334. Ads are rarely the whole picture — most channels at that level also earn from sponsorships.
Are these RPM figures guaranteed?+
No. They are reference ranges for planning, not a payout promise. Real RPM moves with advertiser demand week to week, audience country and age, video length, how many ad breaks you run, and ad-blocker use. Your own figure in YouTube Studio is always the authoritative one.
Should a tech channel avoid Shorts entirely?+
Not necessarily — but they should be treated as audience acquisition rather than as revenue. The modelled gap is roughly twenty to one, so Shorts earn their place by bringing viewers to long-form content, not by paying directly.
Why is tech's floor higher than other categories' ceilings?+
Because the ranges do not overlap. Tech's $8 floor sits above the $8 ceiling of music and the $10 ceiling of entertainment, which means a bad month in tech still outperforms a good month in those categories at the same view count.