💰 Sponsorship Rate Calculator
Calculate how much you should charge for brand deals based on your channel metrics, niche, and engagement rate. Get data-driven pricing recommendations.
Sponsorship Calculator
How much should you charge for brand deals?
💰 Your Sponsorship Rate
$1.5K
Range: $750 - $3K
Yearly Potential
$18K - $72K
Based on ~2 deals/month
Negotiation Tips
- • Always start with your maximum rate
- • Request usage rights fees for extended use
- • Add exclusivity fees (10-50% extra)
- • Get paid for revisions beyond 2 rounds
📊 Industry Benchmarks
| Channel Size | Mention | Integration | Dedicated |
|---|---|---|---|
| 10K - 50K | $100 - $500 | $250 - $1,000 | $500 - $2,500 |
| 50K - 100K | $500 - $1,500 | $1,000 - $3,000 | $2,500 - $7,500 |
| 100K - 500K | $1,500 - $5,000 | $3,000 - $10,000 | $7,500 - $25,000 |
| 500K - 1M | $5,000 - $15,000 | $10,000 - $30,000 | $25,000 - $75,000 |
| 1M+ | $15,000+ | $30,000+ | $75,000+ |
How We Calculate Your Rate
📊 Base CPM
We use industry-standard CPM rates that vary by niche. Tech and finance channels command higher rates due to audience purchasing power.
💎 Engagement Multiplier
Higher engagement rates mean more valuable audiences. We multiply your base rate by 1.0-2.0x based on how engaged your viewers are.
🎯 Deal Type
Dedicated videos are worth more than simple mentions. We adjust pricing based on the integration depth and exclusivity.
📈 Market Data
Our recommendations are based on real creator earnings data and industry reports from influencer marketing platforms.
How to price a brand deal
This calculator produces a defensible starting price for a sponsored post or video, based on audience size, engagement rate and niche. It exists because the most common pricing mistake creators make is quoting a number they picked in the moment and then discovering it was far below market.
Pricing runs off follower or subscriber tiers, adjusted upward for strong engagement and for niches where advertiser budgets are larger. The output is a range: the low end is a realistic floor for a cold inbound offer, the high end reflects a brand that specifically wants your audience.
Everything here is a starting point for a negotiation, not a rate card. Deliverables, exclusivity windows, usage rights and turnaround time all move a real quote significantly, and none of them are inputs to this model.
How to use this tool
- 1
Enter your audience size
Use the platform the deal is actually for. A creator with 200,000 YouTube subscribers and 5,000 on Instagram should not price an Instagram post off the YouTube number.
- 2
Enter your real engagement rate
Average across your recent posts rather than picking your best. Brands verify this, and an inflated figure is the fastest way to lose credibility in a negotiation.
- 3
Select your niche
Niche reflects advertiser budgets. Finance, beauty and fashion brands routinely pay more than gaming or general entertainment brands for identical reach.
- 4
Quote the upper half of the range
Brands expect to negotiate down. Opening at the low end of your own range leaves you nowhere to move and signals inexperience.
Tips & best practices
- ✓Price the deliverables, not just the post. A video integration, three Stories, and six months of paid usage rights are three separate things and should each carry a cost.
- ✓Usage rights are where creators most often give away money. If the brand wants to run your content as a paid ad, that is a licence, and it is normally priced as a meaningful percentage on top of the base fee.
- ✓Exclusivity has a price. Agreeing not to work with competing brands for three months removes future income and should be charged for explicitly.
- ✓Never quote before you know the deliverables and the campaign length. "What is your rate?" is not a question you can answer accurately in isolation.
- ✓Keep your first two or three deals slightly cheap if you must, but get case-study numbers from them. Demonstrated results move your rate faster than follower growth does.
Frequently asked questions
How much should I charge for a sponsored post?+
A widely used starting heuristic is roughly $100 per 10,000 followers for a single post, adjusted up for engagement above about 3% and for high-budget niches. This calculator applies that logic with tier and niche adjustments, and returns a range rather than one figure.
Should I charge more for video than for a static post?+
Yes. A video integration takes far more production time and typically delivers longer attention, so it usually prices well above a feed post or a Story for the same audience.
What if a brand says my rate is too high?+
Ask what their budget is before discounting. Often the budget is fixed and the honest move is to reduce deliverables to fit it rather than to do the same work for less. Cutting your rate without cutting scope sets the price for every future deal with them.
Do brands actually pay these rates?+
Established brands with creator marketing budgets generally do. Very small businesses and gifting-only offers often do not, and those are usually worth declining unless the product itself is genuinely valuable to you.
Should I show my rate publicly?+
Generally no. Rates vary by campaign, and publishing one number caps you at it. A media kit showing audience, engagement and past results, with rates on request, gives you room to price each deal properly.
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